Linguistic Analysis of English Advertising Slogans in Yachting
نویسندگان
چکیده
منابع مشابه
A Comparative Study of English and Persian Advertising Slogans: Linguistic Means through the Sands of Time
This study was a contrastive analysis of the evolution of English and Persian advertising slogans to investigate their similarities/differences in using rhetorical figures, and the evolution in the use of these figures in the slogans of each language. Thus, 800 Persian and English slogans from the last four decades were collected. Lapsanka's framework (2006) including different aspects with som...
متن کاملa comparative study of english and persian advertising slogans: linguistic means through the sands of time
this study was a contrastive analysis of the evolution of english and persian advertising slogans to investigate their similarities/differences in using rhetorical figures, and the evolution in the use of these figures in the slogans of each language. thus, 800 persian and english slogans from the last four decades were collected. lapsanka's framework (2006) including different aspects with som...
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15 صفحه اولAll roads lead to advertising: use of proverbs in slogans
This paper presents a research on the use of proverbs in written advertising texts from Portuguese press. The analysis focus on the presence of the proverb in the text both changed and unaltered. The different strategies of transformation are presented. Introduction Proverbs are wise sayings, short definitions of wisdom (Mieder, 1999). When we hear or read the sentence “All roads lead to Rome” ...
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ژورنال
عنوان ژورنال: Transactions on Maritime Science
سال: 2016
ISSN: 1848-3313,1848-3305
DOI: 10.7225/toms.v05.n01.005